SEO and AEO
Our SEO and AEO efforts are built for businesses that need to be found twice over: ranked when a buyer searches and named when that buyer asks an assistant. We run it month to month as one program rather than four separate invoices and measure it on the leads it garners.
Here's the Dive Brief
before you Take the Plunge
Search used to be one race with one finish line. Now there are two, running simultaneously, and most businesses are only aware of one of them. The question worth asking is which one is quietly costing you work.
Google still sends buyers, so that’s not what changed. Instead, what changed is that a growing share of those buyers never reach a blue link at all, because a summary answered them first. Ranking well traditionally and being quoted well currently are different skills. A retainer that only does the first one leaves you half visible and calls it a win.
The other component often overlooked is getting recommended. When someone asks an assistant who to hire, it answers from what it has seen said about you elsewhere on the web. Brand mentions predict that roughly three times better than backlinks do. Earning mentions is brand work, which is convenient, because you are currently exploring a brand management company.
Our retainer covers the whole thing comprehensively. Technical work so the engines can reach you. A keyword map scored by who is ready to hire rather than who is browsing. Content built to be quoted rather than counted. Digital PR to earn the mentions the assistants run on. Lastly, one monthly report that opens with leads instead of impressions.
Rankings are the shallow end. Being named when it actually counts is where the difference is made. Remember, don’t dive in without Pink Fins.
Why Pink Fins for SEO and AEO
Pink Fins Brand Management is a boutique brand firm, and the search work runs month to month rather than as a one-off engagement. This is important because brand mentions across the web cultivate AI visibility and are about three times more predictive than backlinks. Earning mentions is brand work, so the people fixing your crawl errors are the same people getting you quoted in the trade press. Those two things compound on each other instead of sitting in separate invoices.
SEO and AEO FAQ
Is this monthly or a one-off project?
A retainer, billed monthly. Search visibility compounds, so the results build with every month of consistent work. We plan in rolling ninety-day cycles, so you always know what we are building next.
How is this different from your SEO and AEO consulting?
Consulting hands you the strategy and the punch list, and your team runs it. The retainer means we run it. Same thinking, same measurement, different question about who does the typing.
What actually happens in month one?
Month one is the audit, and none of the fun stuff. We identify the technical issues holding your site back and confirm that AI crawlers can access it. Then we verify that answer engines can find your pages, and we map the searches your buyers actually run. Findings come to you as we make them.
What does it cost?
Pricing depends on how many markets you compete in and how much content the plan requires. We scope it on the call, and the price holds unless the scope changes.
What do you need from us?
Less than you would expect. We need a monthly one-hour review call and one decision-maker who can approve copy without a committee. We also need access to your website and analytics.
We handle the writing, in your voice.
What if it is not working?
We will tell you before you have to ask. Every report opens with the metric we agreed to move. If a quarter stays flat, we both see it immediately.
Ready to Make Waves?
One 30-minute call. We will review where you rank today, whether answer engines recognize your business, and what the first ninety days would focus on.