Integrated Marketing Strategy
Need a solid marketing plan but don’t have the time or expertise to create it? Our Integrated Marketing Strategy was built for you. We will do a company/brand analysis and craft an aligned marketing strategy that your team can then carry out.
Here's the Dive Brief
before you Take the Plunge
No part of your brand or business exists in a vacuum, isolated from all else, so why should your marketing strategy? Utilizing an Integrated Marketing Strategy is pivotal for your brand/business, in order to ensure that all actions, communications, and objectives are in alignment with your ethos and overarching goals. When establishing and perpetuating your brand/company ideals, nothing goes unnoticed and nothing is insignificant. Therefore, it’s imperative that your marketing strategy consistently and accurately communicates who you are throughout all channels.
At Pink Fins, we cultivate an Integrated Marketing Strategy that is woven throughout and magnifies the very essence of your brand/company. In order to do that, we identify your ideal audience and meet them where they are. Then, we craft compelling and consistent messaging, utilizing multi-channel media to create a holistic, audience-centric campaign. All the while, working seamlessly across all teams – drawing upon the strengths and information in other departments, such as sales, product development, customer service, etc. This cohesive approach to marketing ensures that your brand’s/company’s ethos, goals, and objectives remain aligned and at the forefront of all communication.
Most recently, we have been working with a company to create a Kickstarter campaign that bolsters awareness and hype for their product. In order to do this while staying true to their brand identity and consumer base, we had to work collaboratively with all of their teams, from the product designers (ex. so we had images to distribute), to the distribution team (ex. to be able to convey timeline information to stakeholders), to the marketing and PR teams (ex. to get the brand and communication guidelines).
By gathering all of this information and utilizing these resources, we were able to craft and implement a compelling Kickstarter campaign. An Integrated Marketing Strategy is crucial when the goal is to be effective and comprehensive in all forms of communication.
Why Pink Fins for Integrated Marketing Strategy
Pink Fins Brand Management is a boutique brand firm that runs integrated marketing strategy because we own every piece of it: PR, company branding, personal branding, search, AI, and paid ads. This ensures that everything remains consistent throughout, so the campaign, coverage, website, and the founder’s LinkedIn all say the same thing.
Integrated Marketing Strategy FAQ
What is an integrated marketing strategy?
It is a single plan that makes every channel say the same thing. Messaging, audience, positioning and objectives lined up so your website, social, sales deck and press all reinforce one story rather than three competing ones.
How is this different from a marketing plan?
A marketing plan lists activity. An integrated strategy decides what the activity is for, who it is aimed at, and why the pieces belong together. Without that, you get a busy calendar and a confused market.
Do you execute it or just hand it over?
Either. The core deliverable is a strategy your team can carry out themselves. If you would rather we ran it, our 90-Day Revenue Sprint and SEO programs are where that happens.
Why does consistency across channels matter so much?
Because nothing about your brand is read in isolation. A buyer sees your ad, then your site, then your founder on LinkedIn, and assembles one impression from all three. If those three disagree, the impression is that you are unclear.
What do you need from us to build it?
Access to your numbers, honesty about how work has actually come in so far, and time with whoever owns sales. We do the analysis. You correct us where the reality on the ground differs from the data.
How long does it take?
A company and brand analysis plus the strategy itself takes a few weeks. Rolling it across every channel takes longer, because that is an operating change rather than a document.
Ready to Make Waves?
One 30-minute call. Tell us where your channels are pulling in different directions, and we will tell you whether the fix is strategy, execution, or a conversation you need to have internally first.