Personal Branding
Personal Branding is similar to public relations but incorporates the missing piece: humanity. People want to know the person behind the startup or company; they want to know who they’re interacting with; they want to know you. Personal Branding gets your personality out there, it allows people to put a face with your company and generates a higher level of buy-in.
Here's the Dive Brief
before you Take the Plunge
As the leader of your company, your image is paramount. In today’s climate, people are more likely to support a business if they identify with and/or support the person who champions the company. In order for your potential audience to connect with you – they must know you (no we don’t suggest giving out your address and inviting them all over for tea). There’s a much less invasive way to share yourself with your (potential) stakeholders: cultivate, manage, and disseminate your personal brand.
Let us get to know you (still no tea, instead think Zoom – video optional). After we’ve chatted and know your hopes, dreams, and fantasy football shortcomings (or current athletic obsession, mine is pickleball), we can then craft a strategy to communicate all of that wonder to your audience and stakeholders; thereby, increasing buy-in. Just like you, this strategy will be multi-faceted. We will take your opinions and ideas and broadcast them on LinkedIn, cultivating you as a thought-leader in your field. Simultaneously, developing your audience through your social media platforms and features in relevant publications. By communicating clear and consistent messaging throughout all platforms, we will tell your audience who you are and why they should invest in your brand.
Why Pink Fins for Personal Branding
Pink Fins Brand Management is a boutique brand firm that has built personal brands for founders, executives, and creators, and the through line is that we write like you rather than like a marketing department. We work out what you actually believe, find the few things worth being known for, and build a presence around them that holds up when someone digs. Because PR and search run under the same roof, your name earns real coverage and shows up when a buyer asks an assistant who is good at what you do.
Personal Branding FAQ
What is personal branding?
It is public relations with the human left in. People want to know who is behind the company before they decide about the company, so personal branding puts your point of view, your face and your judgement where those people are looking.
Why does the founder need a brand if the company already has one?
Because buyers increasingly decide about the person first. They are also more likely to back a business when they identify with whoever champions it, and AI assistants tend to cite named experts rather than logos.
How much of my time does this take?
Less than people fear. It starts with a conversation so we understand how you actually think, and after that most clients spend a couple of hours a month on input while we handle the production.
Do I have to post every day?
No. Four to eight good posts a month consistently beats daily filler, and it is a pace someone running a real company can actually sustain.
Which service do I need?
If you are a CEO wanting an integrated programme, start with Personal Branding for CEOs. If you want to work one to one with a consultant, Personal Brand Consulting. If you want the full managed service, Personal Branding Services.
Will you write in my voice or yours?
Yours. We handle the production and the point of view stays yours, and nothing goes out without your approval.
Ready to Make Waves?
One 30-minute call. Tell us what you want to be known for, and we will tell you how far your name currently travels and what it would take to move it.