SEO and AEO
Our SEO and AEO work is built for businesses that need to be found twice over, ranked when a buyer searches and named when that buyer asks an assistant. We run it month to month as one program rather than four separate invoices, and we measure it on the leads it puts in front of you rather than the traffic it puts on a chart.
Here's the Dive Brief
before you Take the Plunge
Search used to be one race with one finish line. Now there are two, they run at the same time, and most businesses are only entered in one of them. The question worth asking is which one is quietly costing you work.
Google still sends buyers, and that part has not changed. What changed is that a growing share of those buyers never reach a blue link at all, because a summary answered them on the way past. Ranking well and being quoted well are different skills. A retainer that only does the first one leaves you half visible and calls it a win.
Then there is the part nobody puts on the invoice: getting recommended. When someone asks an assistant who to hire, it answers from what it has seen said about you elsewhere on the web. Brand mentions predict that roughly three times better than backlinks do. Earning mentions is brand work, which is convenient, because you are currently standing in a brand management company.
So the retainer runs the whole thing on one cadence rather than four. Technical work so the engines can actually reach you. A keyword map scored by who is ready to hire rather than who is browsing. Content built to be quoted rather than counted. Digital PR to earn the mentions the assistants run on. And one monthly report that opens with leads instead of impressions.
Rankings are the shallow end. Getting named when it actually counts is where the interesting things live. Remember, don’t dive in without Pink Fins.
Why Pink Fins for SEO and AEO
Pink Fins Brand Management is a boutique brand firm, and the search work runs month to month rather than as a one-off engagement. That matters because of what actually moves AI visibility: brand mentions across the web, about three times more predictive than backlinks. Earning mentions is brand work. So the people fixing your crawl errors are the same people getting you quoted in the trade press, and those two things compound on each other instead of sitting in separate invoices.
SEO and AEO FAQ
Is this monthly or a one-off project?
A retainer. We bill monthly rather than as a one-off project, because search work compounds and the results come from doing it continuously rather than in a burst. We work to a rolling ninety-day plan, so you can always see what is being built next.
How is this different from your SEO and AEO consulting?
Consulting hands you the strategy and the punch list, and your team runs it. The retainer means we run it. Same thinking, same measurement, different question about who does the typing.
What actually happens in month one?
The audit, and none of the fun stuff. We find what is blocking you technically, confirm the AI crawlers can reach your site, check you are indexed where the assistants look, and map what your buyers type. Findings come to you as we make them.
What does it cost?
It depends on how many markets you are in and how much content the plan calls for, so we scope it on the call and the number does not move afterwards unless the scope does.
What do you need from us?
Less than you would think. An hour a month for a review call, someone who can approve copy without a committee, and access to your site and analytics. We write in your voice rather than asking you to write.
What if it is not working?
We will tell you before you have to ask. Every report opens with the number we agreed to move, so a flat quarter is visible to both of us at the same time.
Ready to Make Waves?
One 30-minute call. We will look at where you rank now, whether the assistants know you exist, and what the first ninety days would actually work on.