No part of your brand or business exists in a vacuum, isolated from all else, so why should your marketing strategy? Utilizing an Integrated Marketing Strategy is pivotal for your brand/business, in order to ensure that all actions, communications, and objectives are in alignment with your ethos and overarching goals. When establishing and perpetuating your brand/company ideals, nothing goes unnoticed and nothing is insignificant. Therefore, it’s imperative that your marketing strategy consistently and accurately communicates who you are throughout all channels.

At Pink Fins, we cultivate an Integrated Marketing Strategy that is woven throughout and magnifies the very essence of your brand/company. In order to do that, we identify your ideal audience and meet them where they are. Then, we craft compelling and consistent messaging, utilizing multi-channel media to create a holistic, audience-centric campaign. All the while, working seamlessly across all teams – drawing upon the strengths and information in other departments, such as sales, product development, customer service, etc. This cohesive approach to marketing ensures that your brand’s/company’s ethos, goals, and objectives remain aligned and at the forefront of all communication.

Most recently, we have been working with a company to create a Kickstarter campaign that bolsters awareness and hype for their product. In order to do this while staying true to their brand identity and consumer base, we had to work collaboratively with all of their teams, from the product designers (ex. so we had images to distribute), to the distribution team (ex. to be able to convey timeline information to stakeholders), to the marketing and PR teams (ex. to get the brand and communication guidelines). By gathering all of this information and utilizing these resources, we were able to craft and implement a compelling Kickstarter campaign. An Integrated Marketing Strategy is crucial when the goal is to be effective and comprehensive in all forms of communication.