PR consulting/coaching is like having a divemaster in the murky waters of public perception—because let’s be honest, going in blind is a great way to belly-flop. With tailored strategies and actionable advice, PR pros help you navigate the depths, avoid reputation-wrecking trigger fish, and surface with stories that shine brighter than your competitor’s sunlit social media highlights. Whether you’re handling a crisis (think: leaky oxygen tank) or just trying to make a splash, PR consulting/coaching ensures you’re equipped to dive deep and come up looking like you planned it all along.
Discerning how Brand Management can be utilized to support you and your company can be a daunting task. It’s like looking into the vastness of the ocean and trying to figure out which way to go. That’s why divers invest in guides and instructors to coach us on how to effectively navigate the waters, pointing out the important things (don’t want to miss the whale sharks), and facilitating a little joy during it all. At Pink Fins, we aim to be your PR guide, teaching you the ins and outs and then releasing you into the wild properly geared to navigate the world of PR on your own.
For us, this doesn’t look like giving you a BCD and strapping you into a tank, instead we will complete an assessment of you and your brand/company (a SWOT analysis, if you will), in order to identify which Brand Management tools will be most suited to support you in meeting your goals. Now that we know the tools to set you up for success, we’ll craft a Brand Management strategy utilizing them. If you’re interested in consulting, we will implement this strategy on your behalf. If you’re more of a DIY-er, we can channel our inner YouTube University and teach you how to effectively execute the strategy yourself.
