Branding begins with identifying your mission, ethos, and pillars – it’s not simply a color choice, it communicates your brand’s personality. People expect more as consumers, investors, and/or stakeholders, and excellent branding gives it to them. The market is saturated, so it’s imperative to have a brand that stands out.
Company branding is more than just the product or service you provide: your brand tells a story that makes people want to support you. It encompasses your mission, vision, ethos, identity, voice, target audience, etc. It is a pretty tall order – but thankfully for you, Pink Fins delivers. We work with you to flesh out all of your ideas, ensuring that they stay in alignment with your vision and ethos. Then, we craft a strategy that identifies and cultivates your ideal audience – so that you’re no longer their white whale, you exist and they know just where to find you. Company branding, while including color palettes and typography, is a comprehensive package that highlights your uniqueness, while also building connections with your audience.
