Blogs

The Foundation of Trust, Credibility, and Keeping Your Brand Out of Trouble Public relations shapes how the world perceives a brand, which means the entire

Public relations used to be a fairly simple practice: write a press release, pitch it to a reporter, cross your fingers, and hope the story

Think of It as Your Brand’s Dive Guide in an Ocean Full of Noise When people ask, “How can PR actually help a company?” they

PR and marketing are not the same thing. They are not interchangeable, not identical, and definitely not “basically the same except one is cheaper.” Marketing

Short answer: No, PR and advertising are not the same thing.They are two entirely different strategies with different goals, methods, and expectations.  Advertising is paid

TLDR: AI has and will continue to transform public relations, but it will not replace PR. While technology can automate information, it lacks the ability

Beginning any new endeavor elicits excitement at all of the possibilities. Starting a new business relationship with a PR firm should generate a similar feeling. While shooting for the stars is admirable, it’s not entirely realistic to reach them in a condensed time frame. It is imperative that when you strike up this new relationship, you also set realistic expectations for the timeline and outcomes of it.

A Surprisingly Complicated Answer for Something Everyone Thinks They Understand Let’s start with the actual definition: Public relations is the strategic process of managing how