# Pink Fins Brand Management > Pink Fins Brand Management is a boutique brand-management, public relations, and personal-branding firm for founders, CEOs, and growth-stage executives. The firm builds integrated programs combining positioning, content, earned media, and AI-search visibility — designed to make leaders findable, quotable, and recommendable in the rooms where decisions get made. Past clients include Airbnb, The Walt Disney Company, Sanrio, and Dr. Lupo. Founded by Mariya Pallais, an Airbnb-veteran marketing leader. Contact: info@pinkfinsmgmt.com · 310-351-1031 Based in: Los Angeles, CA · Phuket, Thailand Site: https://pinkfinsmgmt.com/ ## Core pages - [Home](https://pinkfinsmgmt.com/index.txt): Visibility that earns trust — Pink Fins helps founders, CEOs, and executives turn brand visibility into pipeline. - [About Us](https://pinkfinsmgmt.com/about-us.txt): Founder Mariya Pallais (ex-Airbnb) and Chief Content Officer Sam — the team behind Pink Fins, plus the origin story of the agency. - [Contact](https://pinkfinsmgmt.com/contact.txt): How to reach Pink Fins to schedule a brand strategy conversation. - [Case Studies](https://pinkfinsmgmt.com/case-studies.txt): Client outcomes for Airbnb, Sanrio, Disney, Dr. Lupo, and others — full deck shared on discovery calls under NDA. ## Services - [Services Overview](https://pinkfinsmgmt.com/services.txt): Comprehensive brand management spanning PR, personal branding, company branding, marketing, AI integration, and consulting. - [Public Relations](https://pinkfinsmgmt.com/public-relations.txt): Earned media for fundraising, acquisitions, partnerships, and product launches — placements in Forbes, TechCrunch, HackerNoon, VentureBeat, and IGN. - [Personal Branding](https://pinkfinsmgmt.com/personal-branding.txt): Cultivating, managing, and disseminating an executive personal brand — multi-platform thought-leadership program. - [Personal Branding for CEOs](https://pinkfinsmgmt.com/personal-branding-for-ceos.txt): The 90-day CEO branding program — positioning, content engine, earned media, AI-search visibility. Starts at $2,300/mo. - [Personal Brand Consulting](https://pinkfinsmgmt.com/personal-brand-consulting.txt): Dedicated personal-branding consultant model — for fractional execs, founders, and senior professionals launching consulting practices. - [Personal Branding Services for Founders & Executives](https://pinkfinsmgmt.com/personal-branding-services.txt): Full managed program — strategic positioning, content engine, earned media, AI visibility, on a 90-day rolling calendar. - [Company Branding](https://pinkfinsmgmt.com/company-branding.txt): Mission, ethos, voice, identity, and target-audience definition for growth-stage companies. - [Integrated Marketing Strategy](https://pinkfinsmgmt.com/integrated-marketing-strategy.txt): Multi-channel marketing strategy aligned to brand ethos and overarching business goals. - [Consulting & Coaching](https://pinkfinsmgmt.com/consulting-and-coaching.txt): SWOT-based brand-management strategy with implementation or DIY coaching options. - [Roast My Brand](https://pinkfinsmgmt.com/roast-my-brand.txt): Strategic brand audit with teeth — $1,595 / $3,595 / $7,595 tiers by company size. - [AI Integration](https://pinkfinsmgmt.com/ai-integration.txt): Consulting service to integrate AI tools into brand management, marketing, and PR workflows. ## SEO Landing Pages (Personal Branding & Executive Visibility) - [Executive Branding Services: The Founder's Playbook](https://pinkfinsmgmt.com/executive-branding-services.txt): What executive branding actually is, what an engagement includes, who needs it, and what it costs. - [CEO Branding: How Chief Executives Build Authority, Trust, and Pipeline](https://pinkfinsmgmt.com/ceo-branding.txt): A four-part framework for CEO branding plus a realistic 12-month engagement arc. - [Executive Thought Leadership: Turning Expertise Into Influence That Compounds](https://pinkfinsmgmt.com/executive-thought-leadership.txt): The four elements of a thought-leadership program that produces revenue, plus measurement frameworks. - [Executive Visibility: The System That Gets Your Name Into the Rooms Where Decisions Happen](https://pinkfinsmgmt.com/executive-visibility.txt): The five-pillar visibility system — positioning, content, earned media, AI/search, measurement. - [Personal Branding for CEOs: What AI Tells Buyers Before You Get the Meeting](https://pinkfinsmgmt.com/personal-branding-for-ceos-ai-search.txt): What AI models look for in CEO brands and how to optimize for ChatGPT, Perplexity, and Google AI Overviews. - [What a Personal Brand Strategist Actually Does](https://pinkfinsmgmt.com/personal-brand-strategist.txt): The strategist vs consultant distinction, weekly engagement breakdown, and pricing ranges. - [Brand Audit: 7 Things Founders Miss That Cost Them Customers](https://pinkfinsmgmt.com/brand-audit-what-founders-miss.txt): The seven gaps founders consistently miss — positioning, messaging, visual brand, website, first impressions, competitive context, and premature spending. ## Blog - [What Is Brand Management?](https://pinkfinsmgmt.com/what-is-brand-management.txt): Defining brand management — the process of shaping how people think about your business, from voice to reputation. - [Why Is Brand Management Important?](https://pinkfinsmgmt.com/why-is-brand-management-important.txt): How brand management protects against mixed signals, generic buzzwords, and unmanaged perception. - [When Does Brand Management Need to Happen?](https://pinkfinsmgmt.com/when-does-brand-management-need-to-happen.txt): The case for managing brand from pre-launch through scaling. - [Why Brand Management?](https://pinkfinsmgmt.com/why-brand-management.txt): Why brand management matters for narrative consistency, scaling without losing shape, and protecting perception. - [What Is Public Relations?](https://pinkfinsmgmt.com/what-is-public-relations.txt): The strategic process of managing brand perception by media, public, and stakeholders. - [Why Ethics Is Important in PR](https://pinkfinsmgmt.com/why-ethics-is-important-in-pr.txt): Trust, credibility, risk reduction, and ethical storytelling in modern PR practice. - [Will Public Relations Be Replaced by AI?](https://pinkfinsmgmt.com/will-public-relations-be-replaced-by-ai.txt): Why AI augments PR rather than replacing it — the work that requires intuition stays human. - [Are PR and Advertising the Same Thing?](https://pinkfinsmgmt.com/are-pr-and-advertising-the-same-thing.txt): Paid visibility vs earned credibility — what each does and when to use which. - [PR vs Marketing: What's the Difference, Really?](https://pinkfinsmgmt.com/pr-vs-marketing-difference.txt): How marketing drives action while PR drives reputation, and why brands need both. - [How Can PR Help a Company?](https://pinkfinsmgmt.com/how-pr-can-help-a-company.txt): How PR builds credibility, narrative control, opportunity access, and crisis resilience. - [How Has PR Evolved?](https://pinkfinsmgmt.com/how-pr-has-evolved.txt): From gatekeepers and column inches to multi-channel narrative architecture. - [Setting Realistic PR Expectations for Founders](https://pinkfinsmgmt.com/if-it-looks-too-good-to-be-true-it-probably-is.txt): Realistic PR timelines, social proof requirements, and red flags in agency pitches. ## Optional - [Travel](https://pinkfinsmgmt.com/travel/): Personal narrative of how the founders ended up in Phuket, Thailand.